For fairly lengthy, ladies who made the selection of being homemakers have been ignored or not lauded for his or her efforts fairly just because the fruits of their labor didn’t yield any fiscal returns. Even our moms and grandmothers who manned the fort at residence, whereas our fathers and grandfathers went out to earn cash are seldom given the credit score they deserve.
This may need been the narrative for a very long time, however with the approaching of the Internet and its spinoff of e-retail, the scene is altering slowly, however absolutely. The widespread availability of the Internet and the deep attain of the e-retail web sites has made certain that now homemakers even have entry to capital and are the makers of their very own future.
E-retail web sites like Flipkart, Amazon, and even Etsy have made it attainable for girls to develop into part of the working pressure throughout the confines of their residence. They have additionally given them a platform to attach with a big viewers base with minimal funding on their half. All in all, it’s a win-win for these budding entrepreneurs. In truth, the variety of ladies entrepreneurs promoting their wares and concepts on e-retail web sites akin to Flipkart has solely seen a rising trend (1). One such girl, who joined in on this trend to take the reins of her future in her personal fingers is Ritu Kaushik.
From A Home Maker To A High-Earner: Ritu’s Journey
Ritu Kaushik might’ve been like some other girl in her tiny hamlet close to Sonipat, within the state of Haryana, however as an alternative of accepting her life as a homemaker, she determined to offer wings to her goals. And her hovering journey from a homemaker to a profitable enterprise proprietor was made attainable by the enabling platform of e-commerce.
31-year previous Ritu Kaushik knew that she needed to discover a strategy to develop into somebody to have an identification outdoors of her residence. And she determined to do this by channeling her curiosity in purses and registering her purse enterprise, Ritupal Collections, on the e-retail big Flipkart, in 2016. But this a part of her story got here a lot later. So let’s start in the beginning.
Much earlier than the beginning of her enterprise, Ritu had recognized the trigger behind her stagnation as her lack of schooling and as a way to treatment it, she determined to finish her schooling. In a patriarchal state like Haryana, the place schooling for ladies just isn’t a prime precedence, Ritu’s determination marked a stark change. Despite having a full-fledged household of two children and a husband to maintain, Ritu remained steadfast in her determination. Credit additionally goes to her husband, who supplied her with much-needed encouragement.
Soon her efforts bore fruit, and she or he accomplished her commencement in 2016. After her commencement, like some other graduate, Ritu too was confronted with questions of what subsequent. It was when she occurred to see her neighbors procuring on-line, that the thought for her personal enterprise got here to her and thus, Ritupal Collections was born.
The Idea That Bore Fruit
Even although she knew what she wished to do, there have been many who dissuaded her. As she revealed in an interview with a web based portal, “Many of my neighbors and relations advised me that there was no want for me to earn, as I’m, in spite of everything, a girl.” But with the assist of her household and her husband who taught her how one can use a pc, Ritu discovered a method in spite of everything.
She was even supplied assist by Flipkart, who guided her on how one can promote her merchandise on-line and how one can promote them to draw clients. They additionally gave her the choice of availing a mortgage, which was rejected by Ritu who was decided to make it large on her personal. And that she did, for on the finish of the primary 12 months of her enterprise, Ritu was incomes round 1 lakh per 30 days.
Her Ritupal Collections, which provides quite a lot of purses within the vary of Rs 200–1500 discovered a loyal fanbase in South India, which helped her enterprise develop in leaps and bounds. And as we speak after three years of the inception of her enterprise, her income has grown to Rs 7–8 lakh, per 30 days. But this isn’t the tip for Ritu, who desires to increase her enterprise and entice clients from different components of the nation as effectively. She acknowledges that although her present earnings is greater than ample for somebody like her, she nonetheless desires her month-to-month gross sales to the touch the benchmark of round 20 lakhs.
This quantity won’t be an apt strategy to convey her dream which she did extra eloquently in her personal phrases when she stated in an interview, “Mera khawb hai ki duniya mujhe mere naam say pechanay (my purpose is that individuals throughout India ought to acknowledge me by my identify).”
We salute this indomitable spirit of Ritu’s and hope her dream serves as a shining beacon for different homemakers who wish to carve out an identification of their very own.
What did you consider Ritu’s distinctive and courageous story? Share your opinions within the feedback part.
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